{"id":18349,"date":"2025-03-07T13:22:22","date_gmt":"2025-03-07T07:52:22","guid":{"rendered":"https:\/\/www.indianwineacademy.com\/articles\/?p=18349"},"modified":"2025-03-07T14:09:44","modified_gmt":"2025-03-07T08:39:44","slug":"item_5_965","status":"publish","type":"post","link":"https:\/\/www.indianwineacademy.com\/articles\/item_5_965\/","title":{"rendered":"From Archives 2008: India World Player in 50 Years"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18349\" class=\"elementor elementor-18349\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4720b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4720b6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53f09f7\" data-id=\"53f09f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70aab53 elementor-widget elementor-widget-text-editor\" data-id=\"70aab53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tPosted: Thursday, 06 March 2025 23:40\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad9e937\" data-id=\"ad9e937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cccb2a7\" data-id=\"cccb2a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9669605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9669605\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b62f3ec\" data-id=\"b62f3ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e78f1 elementor-widget elementor-widget-text-editor\" data-id=\"c0e78f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"row\">\n<div class=\"col-sm-12\">\n<h1 class=\"articlepagetitle_heading\"><span style=\"color: #990000;\">From Archives 2008:<\/span> India World Player in 50 Years<\/h1>\n<div class=\"articlepageintroline\">May 10, 2008: With potential to embrace wine in a big way and the economic muscle to dictate to producers what style of wine they should make, India is expected to be a world player in wine by 2058, predicts a Future Report by the BBR released yesterday<\/div>\n<div class=\"articledata\">\n<p align=\"justify\">&#8216;Today, the Indian wine industry is still in its infancy;\nhowever technology exchange in winemaking and viticulture from Europe\nand Australasia means India is likely to challenge the supremacy of traditional\nwinemaking countries.<\/p>\n<p align=\"justify\">Local demand and aggressive promotion from the state\ngovernment means more and more ambitious Indians are turning to fine wine\nas a mark of social standing.<\/p>\n<p align=\"justify\">If the increasing number of vineyards planted in parts\nof western and southern India are any indication, India will soon be taken\nseriously as a fine wine-growing nation.<\/p>\n<p align=\"justify\">India has the potential to embrace wine in a big way\nand the economic muscle to dictate to producers what style of wine they\nshould be making.&#8217;<\/p>\n<p align=\"justify\">These are excerpts from Berry Bros. &amp; Rudd &#8216;Future\nof Wine Report&#8217; that crystal gazes into the wonderful world of wine, 50\nyears hence, in 2058.<\/p>\n<p align=\"justify\">Here is something for the doubting Thomases who believe\nIndian wines have poor quality.\nIn 1958, few people would have predicted that the USA, Argentina or Chile\nwould be capable of producing good wine. Today, these countries lead the\nNew World wine rankings.<\/p>\n<p align=\"justify\">A glimpse into 2058 might read,&#8217; 50 years ago, it would\nhave been unthinkable to take wine lessons &#8216;virtually&#8217; or predict supermarket\nshelves would be stocked with wines from China, Brazil, India or New Mexico,&#8217;\ncomments <a class=\"left\" href=\"http:\/\/www.bbr.com\/GB\/wine-knowledge\/future-of-wine-report?ID=BP88B3W3QWG00BZ\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">BBR.<\/span><\/a><\/p>\n<p align=\"justify\">&#8216;By 2058 it will be quicker to count those countries that don&#8217;t make wine\nthan to count those that do. India will have embraced the grape, foreign\nknow-how having identified the best sites for both bulk and single estate\nwines,&#8217; says Jonathan Ray, Wine Editor of Daily Telegraph, London.<\/p>\n<p align=\"justify\">&#8216;Our wine experts also foresee a day when <strong>France\n<\/strong>may lose its spot as the number one producer of fine wine. As\nglobal demand makes fine French wine a luxury affordable only by the super-wealthy,\nwith cases selling for up to \u00a310m, other countries like <strong>India<\/strong>\nmay start to produce wine of equal measure,&#8217; says <strong>Simon Berry<\/strong>,\nChairman of Berry Bros. &amp; Rudd in his Foreword.<\/p>\n<p align=\"justify\">Simon Berry also took over as the new clerk of the Royal\nCellars in January this year. As head of the Queen&#8217;s Cellar he enjoys\na very prestigious post. Simon is a subscriber to the <strong>delWine<\/strong>\nand regularly sifts through news of interest, especially India.<\/p>\n<p align=\"justify\">BBR are the oldest independently run wine merchants of UK and have been\nin the business for 310 years. The Future Report has been compiled to\ncommemorate the 310th anniversary, through information from various sources\nincluding Masters of Wine that work with the merchant company.<\/p>\n<p align=\"justify\"><strong>Other Changes predicted<\/strong><\/p>\n<p align=\"justify\">Here is some more interesting and relevant information\nfor our viewers.<\/p>\n<p align=\"justify\">Already the world&#8217;s sixth largest wine producer and\nnumber four in terms of area under vine, <strong>China<\/strong> will be\nthe world&#8217;s leading producer of volume wine by 2058. Foreign investments\nand technology will help this transformation.<\/p>\n<p align=\"justify\">China&#8217;s current 400 wineries will multiply more than\nten-fold, with up to a quarter producing fine quality wine, of the level\nof the finest Bordeaux wines.<\/p>\n<p align=\"justify\"><strong>Australia<\/strong> will be too hot and arid\nto support large areas of vine. It will no longer be renowned for volume\nwine and will become, instead, a niche producer, concentrating on hand-crafted,\nterroir-driven, fine wine.<\/p>\n<p align=\"justify\"><strong>England<\/strong> will benefit tremendously from\nthe continued hot weather ( 2007 was the second warmest year in the UK\nin 356 years) with more and more English land becoming suitable for wine\nproduction. Today, there are 1,000 vineyards in England. The amount of\nEnglish farmland devoted to wine production may rival that of France by\n2058.<\/p>\n<p align=\"justify\">Continuing <strong>global warming<\/strong> will benefit\ncountries of Eastern Europe, like Ukraine, Moldova, Croatia, Slovenia\nand Poland, especially when they attract investment. Canada could experience\na similar uplift and rival the US.<\/p>\n<p align=\"justify\"><strong>Big brand<\/strong> wines will rule the roost.\nThey could be grape or blend specific, rather than from a particular country\nor region. Grapes will be collected from all over the world and blended\nto suit consumers&#8217; tastes.<\/p>\n<p align=\"justify\">Consumers will ask for wine by the brand name or flavour\nand won&#8217;t care where it has come from. Grapes will be <strong>genetically\nmodified<\/strong> to change a wine&#8217;s taste and producers will add artificial\nflavouring to create a style wanted by consumers.&#8221;<\/p>\n<p align=\"justify\">Genetically modified vines could be grown hydroponically\nin off-shore <strong>floating vineyards. <\/strong><\/p>\n<p align=\"justify\">Vast industrial vineyards could house <strong>genetically-modified<\/strong>\ngrape varieties resistant to disease, and genetically altered yeast will\nimprove fermentation and help produce wines with <strong>lower<\/strong>\n<strong>alcohol levels<\/strong>.<\/p>\n<p align=\"justify\">Rising global demand for fine wines and limited availability\nof First Growth wines from top ch\u00e2teaux would mean the <strong>prices<\/strong>\nwill continue to rise over the next 50 years until fine wine becomes the\npreserve of the very rich. There will be competitive biddings which might\ntake the cost from a great vintage to cost <strong>\u00a310m<\/strong>.<\/p>\n<p align=\"justify\">BBR believes wine is unlikely to be sold in <strong>glass\nbottles<\/strong>. Using glass will be unrealistic as retailers and importers\ntry to cut costs, waste, and reduce the environmental impact of wine being\nshipped around the globe.<\/p>\n<p align=\"justify\">We are likely to see <strong>wine tankers<\/strong> across\nthe oceans. Bulk shipments of wine could arrive, before being put into\nplastic or reinforced cardboard containers in a bid to reduce environmental\nemissions and create a domestic bottling industry.<\/p>\n<p align=\"justify\">A far greater range of packaging may be seen on the\nshelves in 2058. Cartons will be the obvious choice for much of the wine\nand will dominate the shelves for the mass market.<\/p>\n<p align=\"justify\">For the glass bottles still in use, cork will be replaced\nby <strong>screwcaps<\/strong> designed to let some air through like today&#8217;s\ncorks. Every bottle of fine wine will have a synthetic &#8216;smart cork&#8217; embedded\nwith a chip hardly larger than a grain of rice. The <strong>smart cork<\/strong>\ncan hold pages of information about wine, its producer and its provenance,\nand the chip can both send and receive information, to end fake bottles.<\/p>\n<p align=\"justify\">The report should be music to the ears of the Indian\nproducers, some of whom may not be around in 2058, however. As the report\nimplies, only those who make good quality, are competitive and go for\na make over, will survive.<\/p>\n<p align=\"justify\">Several new players are getting into the act, some of\nthem big players like UB, Pernod Ricard and Diageo. The big giants who\nhave made tonnes of money in real estate, hotels, telecom, IT, retail\nand liquor will definitely jump in the fray. Passion will drive hundreds\nof them to Maharashtra, Karnataka and many newer areas where hordes are\nregularly driving to, in search of newer locations for producing wine.<\/p>\n<p align=\"justify\">Only the fittest and well-healed will survive the marathon.<\/p>\n<p align=\"justify\"><strong> Subhash Arora\n<\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Posted: Thursday, 06 March 2025 23:40 From Archives 2008: India World Player in 50 Years May 10, 2008:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,68],"tags":[722,889,111,888],"class_list":["post-18349","post","type-post","status-publish","format-standard","hentry","category-other-headlines","category-from-archives","tag-722","tag-50-years","tag-from-archives","tag-india-world-player"],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","slider-bg":"","card-grid":"","card-list":"","morenews-featured":"","morenews-large":"","morenews-medium":""},"author_info":{"display_name":"admin","author_link":"https:\/\/www.indianwineacademy.com\/articles\/author\/admin\/"},"category_info":"<a href=\"https:\/\/www.indianwineacademy.com\/articles\/category\/other-headlines\/\" rel=\"category tag\">Other Headlines<\/a> <a href=\"https:\/\/www.indianwineacademy.com\/articles\/category\/from-archives\/\" rel=\"category tag\">From Archives<\/a>","tag_info":"From Archives","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/18349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/comments?post=18349"}],"version-history":[{"count":25,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/18349\/revisions"}],"predecessor-version":[{"id":18376,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/18349\/revisions\/18376"}],"wp:attachment":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/media?parent=18349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/categories?post=18349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/tags?post=18349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}