{"id":17253,"date":"2024-11-24T16:53:47","date_gmt":"2024-11-24T11:23:47","guid":{"rendered":"https:\/\/www.indianwineacademy.com\/articles\/?p=17253"},"modified":"2024-11-24T16:58:12","modified_gmt":"2024-11-24T11:28:12","slug":"item_4_960","status":"publish","type":"post","link":"https:\/\/www.indianwineacademy.com\/articles\/item_4_960\/","title":{"rendered":"ProWein 2025: New Business Forum to provide Guidance to Stakeholders"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17253\" class=\"elementor elementor-17253\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4720b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4720b6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53f09f7\" data-id=\"53f09f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70aab53 elementor-widget elementor-widget-text-editor\" data-id=\"70aab53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Posted: Sunday, 24 Nov 2024 16:58<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad9e937\" data-id=\"ad9e937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cccb2a7\" data-id=\"cccb2a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9669605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9669605\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b62f3ec\" data-id=\"b62f3ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e78f1 elementor-widget elementor-widget-text-editor\" data-id=\"c0e78f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"row\">\n<div class=\"col-sm-12\">\n<h1 class=\"articlepagetitle_heading\"><span style=\"color: #990000;\">ProWein 2025:<\/span> New Business Forum to provide Guidance to Stakeholders<\/h1>\n<div class=\"articlepageintroline\">Nov 24: ProWein, world-leading trade fair for wines and spirits, will present a dedicated forum for business topics for the first time at its 2025 edition. Featuring an extensive Programme on all three days of the trade fair, writes Subhash Arora who believes this exclusive platform for knowledge transfer, industry exchange and inspiration will be very challenging in the current challenging times.<\/div>\n<div class=\"articledata\">\n<p>The 31st edition of ProWein will not only showcase the usual comprehensive, global line-up of wine and spirits ranges from 65 countries but will also hope to curate current themes and trends in the international market. Along with innovations like ProWein Zero, the Champagne Lounge, Organic World, Packaging &amp; Design, Urban Gastronomy and the Concept Store, this year the newly introduced <u>Business Forum<\/u> will also complement the Masterclass Forum.<\/p>\n<p><strong>Cutting edge for successful business<\/strong><\/p>\n<p>The ProWein Business Forum in Hall 16 will address current industry topics of special relevance in the face of multiple challenges, ranging from tomorrow\u2019s wine consumers to modern wine marketing and sustainability. <strong>Peter Schmitz<\/strong>, Director of ProWein explains, \u201cThe new Business Forum is designed to provide the wine sector with guidance and present alternative options. This is our response to several requests for more exchange on current business topics.\u201d<\/p>\n<p><strong>Also Read : <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_6_959\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Prowein 2025: Wind as Terroir \u2013 Gone with the wind<\/span><\/a><\/strong><\/p>\n<p>The Business Forum will be organised and facilitated by American wine expert <strong>Cathy Huyghe<\/strong> who is an award-winning journalist and also writes for Forbes. She is a successful entrepreneur in wine technology and co-founder and CEO of Enolytics, a data-driven business-intelligence provider serving beverage producers all over the world.&nbsp;&nbsp;<\/p>\n<p><strong>Also Read : <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_4_957\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Prowein 2025 makes it easier to book Hotels near Venue <\/span><\/a><\/strong><\/p>\n<p><strong>Three focal themes at ProWein<\/strong><\/p>\n<p>On each of the 3-days of the trade fair on 16-18 March, 2025, the Business Forum will have its own thematic focus. On 16th March, the first day of the Show everything will revolve around tomorrow\u2019s wine consumers. Experts will highlight new target groups and their interests worldwide, and elaborate on the development of individual price segments. Wines and spirits will be discussed in the context of several new studies and their impact on the changing health awareness.&nbsp;&nbsp;<\/p>\n<p><strong>Also Read : <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_6_955\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Prowein Study: Digitalization has significant Potential for Wine Sector <\/span><\/a><\/strong><\/p>\n<p>The Second day will bring modern wine marketing to the center stage, The &nbsp;title \u201cI am a Buyer and I\u2019m Here to Learn\u2026\u201d will be the focus of several sessions dedicated to optimally leveraging ProWein itself. The use of AI by wine merchants and the use of social media channels will be discussed with a focus on TikTok which is banned in India but its Indian substitute Reels is very important and successful business tool. Bypassing traditional distribution methods will also be discussed using the relevant data.<\/p>\n<p><strong>Also Read : <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_6_947\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Prowein 2024: Visit 500 Wine Regions during the 30th Anniversary Edition on March 10-12 <\/span><\/a><\/strong><\/p>\n<p>The final day will focus on sustainability- for example, \u2018how to deal with alternative grape varieties\u2019 and \u2018the impact of climate change on individual wine-growing regions\u2019, will be just two of the thematic topics that will be discussed. Excerpts from the current ProWein Business Report will also be presented.<\/p>\n<p>The detailed agenda will be available in February but you may want to mark the various programs related in the Business Form to attend.<\/p>\n<p><strong>Also Read : <a href=\"https:\/\/www.indianwineacademy.com\/item_1_837.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Prowein 2020: Bubbles from Champagne and other Regions <\/span><\/a><\/strong><\/p>\n<p><strong>Versatile and international<\/strong><\/p>\n<p>The Business Forum complements the extensive offering of ProWein 2025 to be held in D\u00fcsseldorf from 16 to 18 March. About 5,400 exhibitors form 65 countries including India are expected to partake in ProWein 2025. &nbsp;Importers and world experts can get a unique overview of the world of wines and spirits, and will learn about all the important wine regions in the world in detail, including special tastings all around.&nbsp; &nbsp;<\/p>\n<p><strong>Also Read : <a href=\"https:\/\/www.indianwineacademy.com\/item_3_807.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Prowein 2019: Visiting Wineries of Mittelrhein- Weingut Matthias M\u00fcller <\/span><\/a><\/strong><\/p>\n<p>It is important to know that the Spirits are getting increasing attention at Prowein and even if you are connected more with spirits, you will find that this is a Show to attend.<\/p>\n<p><strong>Also Read : <a href=\"https:\/\/www.indianwineacademy.com\/item_6_646.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Prowein 2015-Visiting Mittelrhein Region <\/span><\/a><\/strong><\/p>\n<p><strong>Subhash Arora<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Posted: Sunday, 24 Nov 2024 16:58 ProWein 2025: New Business Forum to provide Guidance to Stakeholders Nov 24:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[480,803,800,801,804,534,802],"class_list":["post-17253","post","type-post","status-publish","format-standard","hentry","category-other-headlines","tag-480","tag-champagne-lounge","tag-new-business","tag-organic-world","tag-packaging-design","tag-prowein","tag-stakeholders"],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","slider-bg":"","card-grid":"","card-list":"","morenews-featured":"","morenews-large":"","morenews-medium":""},"author_info":{"display_name":"admin","author_link":"https:\/\/www.indianwineacademy.com\/articles\/author\/admin\/"},"category_info":"<a href=\"https:\/\/www.indianwineacademy.com\/articles\/category\/other-headlines\/\" rel=\"category tag\">Other Headlines<\/a>","tag_info":"Other Headlines","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/17253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/comments?post=17253"}],"version-history":[{"count":4,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/17253\/revisions"}],"predecessor-version":[{"id":17257,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/17253\/revisions\/17257"}],"wp:attachment":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/media?parent=17253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/categories?post=17253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/tags?post=17253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}