{"id":14388,"date":"2024-05-16T08:21:39","date_gmt":"2024-05-16T02:51:39","guid":{"rendered":"https:\/\/www.indianwineacademy.com\/articles\/?p=14388"},"modified":"2024-05-16T08:43:37","modified_gmt":"2024-05-16T03:13:37","slug":"item_2_950","status":"publish","type":"post","link":"https:\/\/www.indianwineacademy.com\/articles\/item_2_950\/","title":{"rendered":"Research shows younger generation increasingly prefer NoLo wines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14388\" class=\"elementor elementor-14388\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4720b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4720b6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53f09f7\" data-id=\"53f09f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70aab53 elementor-widget elementor-widget-text-editor\" data-id=\"70aab53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Posted:Thursday, 16 May 2024 08:37<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad9e937\" data-id=\"ad9e937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cccb2a7\" data-id=\"cccb2a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9669605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9669605\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b62f3ec\" data-id=\"b62f3ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e78f1 elementor-widget elementor-widget-text-editor\" data-id=\"c0e78f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"row\">\n<div class=\"col-sm-12\">\n<h1 class=\"articlepagetitle_heading\">Research shows younger generation increasingly prefer NoLo wines<\/h1>\n<div class=\"articlepageintroline\">May 16: A recent Study conducted on over 2000 US adults drinking wine regularly. Divided into 3 groups. Found that the younger set under 40 was more inclined towards no- alcohol or low-alcohol wines whereas the older group drank for health reasons, as expected, with even the younger group conceding that wine has been a part of culture, especially with food even though there will be increasing pressure from neo-prohibition groups and the phenomenon like Dry January will continue to reduce wine consumption, writes Subhash Arora.<\/div>\n<div class=\"articledata\">\n<p>Experts generally agree that drinking wine, especially red, in moderation is healthy for the heart. Even the Mayo Clinic has proclaimed in an article, \u201cRed wine and resveratrol: Good for your heart\u201d that antioxidants called polyphenols in red wine may help protect the lining of blood vessels in the heart.<\/p>\n<p>A recent Study, conducted by Colangelo &amp; Partners to study U.S. wine drinker attitudes and behaviors as well as trends related to beverage alcohol consumption and health, in collaboration with, and using consumer databases of Wine Opinions, surveyed 2,013 U.S. adults who drank &nbsp;wine regularly- more than 2-3 times in a month.<\/p>\n<p>Among the participants, 762 respondents were under the age of 40 years, &nbsp;631 were in the &nbsp;range of 40 to 60 years, while the rest 620 were in the category of 60 years and older. The youngest in the category including millennials and Gen Z skewed somewhat to males, while the middle 40-60 year category skewed somewhat to females, according to the <a href=\"https:\/\/www.bevindustry.com\/articles\/96408-research-shows-males-age-60-and-older-more-involved-with-wine\" target=\"_blank\" rel=\"noopener\">Report<\/a>. As expected and consistent with past research, there was a significant male skew in the \u2018seniors\u2019 category of over 60 years old respondents.<\/p>\n<p><strong>John Gillespie<\/strong>, founder CEO of Wine Opinions, says, \u201cThe findings were quite noteworthy, with younger respondents indicating they considered health risks to be possible at very low levels of consumption. In this segment, 58% of respondents said that two glasses daily or less as a potential health risk, One in four respondents even indicated a health concern over one wine glass daily, or even less.\u201d<\/p>\n<p>&nbsp;\u201cThere are several challenges for the wine industry heading into 2024,\u201d says <strong>Gino Colangelo<\/strong>, president of Colangelo &amp; Partners. \u201cPersonally, I think the biggest threat is the growing neo-prohibitionist movement and its potential to affect the USDA Dietary Guidelines for adult consumption of beverage alcohol, which are due to be reviewed in 2025. Related consumer movements such as Dry January and\u202fSober\u202fOctober also impact consumer behavior. The research with Wine Opinions provides our clients and the wine industry with data-driven insights that will help adapt business strategies during this pivotal time,\u201d he adds<\/p>\n<p><strong>Perception of benefits<\/strong><\/p>\n<p>Among the more positive findings of the study were respondent\u2019s opinions on the benefits of wine. Just less than half of survey respondents strongly viewed wine as an enhancement to social situations or gatherings, while one-third strongly agreed that wine can be part of a healthy diet, according to the report.<\/p>\n<p>Two thirds of this younger set of under 40 agreed that as a part of everyday life, culture and traditions, wine and food complement each other, and that wine has historically been a part of nearly every culture. When it comes to participation in sober holidays, such as Dry January and Sober October, the report further notes that interest among U.S. beverage alcohol drinkers has increased. These are two movements in the US and UK to stay pwithout alcohol for a month, hopefully reducing further consumption and might even result in total abstinence.<\/p>\n<p><strong>Dry January and Sober October<\/strong><\/p>\n<p>The reported participation in Dry January or Sober October in 2023 was highest among respondents in the under-40 segment, with over half of the cohort reporting participation by cutting back wine consumption or abstaining from wine altogether. Nearly two-thirds also indicated that they intend to participate in one or both of these events in 2024.<\/p>\n<p>Meanwhile, as the wine industry combats negative messaging on the topic of wine consumption and health, a measure of the study was that of wine consumers\u2019 participation in other \u201chealth risk\u201d behaviors. To gather this data, the survey asked respondents to check from a list of health risk activities or behaviors they engaged in at least occasionally.<\/p>\n<p>The results showed survey respondents checking a wide range of risk behaviors. Nearly half of respondents indicated they at least occasionally \u201ceat at fast-food outlets,\u2019\u201d and one-third at least occasionally engage in summertime activities without using sunscreen, or ride their bicycles on city streets, according to the report.<\/p>\n<p>\u201cThe assertion that there is no safe level of alcohol consumption doesn\u2019t take into account that adult Americans make educated risk-reward decisions every day, wine consumption included,\u201d\u202fColangelo noted. \u201cThese research findings demonstrate how U.S.\u202fwine consumers are self-aware and knowledgeable, possessing the ability to make choices that they believe will lead to a balanced and fulfilling life.\u201d&nbsp;<\/p>\n<p><strong>Subhash Arora<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Posted:Thursday, 16 May 2024 08:37 Research shows younger generation increasingly prefer NoLo wines May 16: A recent Study<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,48],"tags":[590,589,587,588],"class_list":["post-14388","post","type-post","status-publish","format-standard","hentry","category-other-headlines","category-wine-health","tag-colangelo-partners","tag-nolo-wines","tag-research","tag-younger-generation"],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","slider-bg":"","card-grid":"","card-list":"","morenews-featured":"","morenews-large":"","morenews-medium":""},"author_info":{"display_name":"admin","author_link":"https:\/\/www.indianwineacademy.com\/articles\/author\/admin\/"},"category_info":"<a href=\"https:\/\/www.indianwineacademy.com\/articles\/category\/other-headlines\/\" rel=\"category tag\">Other Headlines<\/a> <a href=\"https:\/\/www.indianwineacademy.com\/articles\/category\/wine-health\/\" rel=\"category tag\">Wine &amp; Health<\/a>","tag_info":"Wine &amp; Health","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/14388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/comments?post=14388"}],"version-history":[{"count":13,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/14388\/revisions"}],"predecessor-version":[{"id":14402,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/14388\/revisions\/14402"}],"wp:attachment":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/media?parent=14388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/categories?post=14388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/tags?post=14388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}