{"id":11072,"date":"2023-10-03T13:21:01","date_gmt":"2023-10-03T07:51:01","guid":{"rendered":"https:\/\/www.indianwineacademy.com\/articles\/?p=11072"},"modified":"2023-10-03T16:12:46","modified_gmt":"2023-10-03T10:42:46","slug":"item_5_938","status":"publish","type":"post","link":"https:\/\/www.indianwineacademy.com\/articles\/item_5_938\/","title":{"rendered":"Is this Indian wine label confusing or deceptive ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11072\" class=\"elementor elementor-11072\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4720b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4720b6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53f09f7\" data-id=\"53f09f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70aab53 elementor-widget elementor-widget-text-editor\" data-id=\"70aab53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Posted: Tuesday, 03 October 2023 15:48<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad9e937\" data-id=\"ad9e937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cccb2a7\" data-id=\"cccb2a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b4aea3 elementor-widget elementor-widget-text-editor\" data-id=\"1b4aea3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fdevelopers.facebook.com%2Fdocs%2Fplugins%2F&#038;width=450&#038;layout&#038;action&#038;size&#038;share=false&#038;height=35&#038;appId\" width=\"450\" height=\"35\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9669605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9669605\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b62f3ec\" data-id=\"b62f3ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e78f1 elementor-widget elementor-widget-text-editor\" data-id=\"c0e78f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"row\"><div class=\"col-sm-12\"><h1 class=\"articlepagetitle_heading\"><span style=\"color: #990000;\">From Archives (2007):<\/span> Is this Indian wine label confusing or deceptive ?<\/h1><div class=\"articlepageintroline\">October 03: Recent introduction of 30 Latt wine seems to suggest explicitly on the lable that the wine has been produced at 30 deg latitude. This is confusing at best and deceptive at worst, says Subhash Arora and suggests the producers should desist misleading the customers.<\/div><div class=\"articledata\"><p>The website of Delhi Wine Club had published the launch of 30 Latt wine from Nashik. Produced by the Holkar Estate Winery in Nashik, it had been launched at Rs. 450 a bottle in Mumbai. Details at <a class=\"left\" href=\"http:\/\/www.delhiwineclub.com\/news\/Kyndal.asp?serialwise=915\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">http:\/\/www.delhiwineclub.com<\/span><\/a><\/p><p>The report had described, \u2018The wines have been named as 30th Latt to indicate that this wine comes from vineyards situated at 30\u00b0 Latitude, claims the company sources. Traditionally, wine grapes have been growing in vineyards between 30-50\u00b0 Latitude in both the Hemispheres.\u2019<\/p><p>During my visit to Chandigarh earlier this week, I noticed the bottles with this label displayed at many wine shops, retailing at Rs. 470 as compared to Grover\u2019s Sante and Sula Satori and Cab Shiraz at Rs. 550. The back label indicates that the wine has been made from grapes from Nashik which is at latitude (latt.) of 30\u00b0.<\/p><p>The producers are declaring explicitly that Nashik is at 30\u00ba latitude and falls within the traditional band of 30-50\u00ba .<\/p><p>I know that none of our present wine producing areas fall in this range. I had even discussed this with Michelle Rolland a couple of years ago. His comments were that due to improvements in viticulture and wine making technology, this is not so critical anymore.<\/p><p>Bangalore is at a latitude of 12.6\u00ba. Nashik is between 19\u00ba 33\u2019-20\u00ba 53\u2019; much lower than described by the company sources.<\/p><p class=\"left\">In a recent issue of delWine, an article captioned &#8216;Old World, New World &amp; Now the New Latitude Wines&#8217; &lt;Visit <a class=\"left\" href=\"http:\/\/www.indianwineacademy.com\/dm_131_item_3.asp\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">http:\/\/www.indianwineacademy.com<\/span><\/a>&gt;, and I quote, \u2018Jancis Robinson says the new latitude wines are not a threat to the best that Bordeaux or Northern California can offer. But she acknowledges that most of the upstart nations are at the same stage of development the French wine regions were at centuries ago.<\/p><p class=\"left\">&#8220;I still find it hard to believe that new latitude wines will ever be seriously good,&#8221; Ms. Robinson wrote on her Web site. &#8220;But then that&#8217;s what was said about New World wines not that long ago.&#8221; Unquote.<\/p><p class=\"left\">It looks to me that the label is misleading the customer. There are no real laws in the Indian wine making world. In this context, the label is confusing at best and deceptive at worst.<\/p><p class=\"left\">We seek comments from wine producers and consumers if it is fair to label a wine as such?<\/p><p><strong> Subhash Arora<\/strong><\/p><\/div><div class=\"articledata\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Posted: Tuesday, 03 October 2023 15:48 From Archives (2007): Is this Indian wine label confusing or deceptive ?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,82],"tags":[400,401,281],"class_list":["post-11072","post","type-post","status-publish","format-standard","hentry","category-from-archives","category-other-headlines","tag-holkar-estate-winery","tag-indian-wine-label","tag-nashik"],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","slider-bg":"","card-grid":"","card-list":"","morenews-featured":"","morenews-large":"","morenews-medium":""},"author_info":{"display_name":"admin","author_link":"https:\/\/www.indianwineacademy.com\/articles\/author\/admin\/"},"category_info":"<a href=\"https:\/\/www.indianwineacademy.com\/articles\/category\/from-archives\/\" rel=\"category tag\">From Archives<\/a> <a href=\"https:\/\/www.indianwineacademy.com\/articles\/category\/other-headlines\/\" rel=\"category tag\">Other Headlines<\/a>","tag_info":"Other Headlines","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/11072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/comments?post=11072"}],"version-history":[{"count":22,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/11072\/revisions"}],"predecessor-version":[{"id":11109,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/11072\/revisions\/11109"}],"wp:attachment":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/media?parent=11072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/categories?post=11072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/tags?post=11072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}