{"id":10018,"date":"2023-06-28T16:22:53","date_gmt":"2023-06-28T10:52:53","guid":{"rendered":"https:\/\/www.indianwineacademy.com\/articles\/?p=10018"},"modified":"2023-06-28T16:47:02","modified_gmt":"2023-06-28T11:17:02","slug":"item_5_934","status":"publish","type":"post","link":"https:\/\/www.indianwineacademy.com\/articles\/item_5_934\/","title":{"rendered":"Tasting the Wonders of Australia in South Korea"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10018\" class=\"elementor elementor-10018\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4720b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4720b6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53f09f7\" data-id=\"53f09f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70aab53 elementor-widget elementor-widget-text-editor\" data-id=\"70aab53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Posted: Wednesday, 28 June 2023 16:33<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad9e937\" data-id=\"ad9e937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cccb2a7\" data-id=\"cccb2a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b4aea3 elementor-widget elementor-widget-text-editor\" data-id=\"1b4aea3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<u>If you Like this article, please click\n<iframe style=\"border: none; overflow: hidden; width: 120px; height: 21px;\" src=\"https:\/\/www.facebook.com\/plugins\/like.php?app_id=173955395995712&amp;href=https%3A%2F%2Fwww.facebook.com%2Fwineguyindia&amp;send=false&amp;layout=button_count&amp;width=120&amp;show_faces=false&amp;action=like&amp;colorscheme=light&amp;font=arial&amp;height=21\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/u>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9669605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9669605\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b62f3ec\" data-id=\"b62f3ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e78f1 elementor-widget elementor-widget-text-editor\" data-id=\"c0e78f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"row\">\n<div class=\"col-sm-12\">\n<h1 class=\"articlepagetitle_heading\">Tasting the Wonders of Australia in South Korea<\/h1>\n<div class=\"articlepageintroline\">June 28: After the Chinese debacle, Australia has chosen a multi-pronged strategy to increase its market share in several countries, especially in South Asia and after starting the campaign in India where the AI- ECTA (FTA) has been operational, it has added South Korea in as its preferred target with a grant of A$500,000, writes Subhash Arora who believes there will be a definite penetration in the premier segment in India even though there is a better scope of expansion in the more-evolved South Korean market<\/div>\n<div class=\"articledata\">\n<p>Wine Australia, as part of the Australian Food and Wine Collaboration Group, has now launched a campaign in South Korea as part of a long-term goal to tap into high-potential Asian export markets. It had teamed up with a few focused local Associations to form the Australian Food and Wine Collaboration Group (AFWCG) in 2022 to promote quality Australian food and beverages in key international markets. The group has received support from an Agriculture Trade and Market Access Cooperation (ATMAC) in the form of a grant of AU$500,000, according to <a href=\"https:\/\/www.thedrinksbusiness.com\/2023\/06\/wine-australia-sets-its-sights-on-south-korea\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">The Drinks Business<\/span><\/a>.<\/p>\n<p>This Group (AFWCG) is targeting four key Asian markets- Thailand, South Korea, Vietnam and Indonesia, christening the campaign theme \u2018Taste the Wonders of Australia\u2019. South Korea is an important market for the Australian wine sector. According to AFWCG, South Korea is Australia\u2019s fifth largest export market after China, Japan, the US and Vietnam, and offers huge potential for Australia\u2019s food and wine producers.<\/p>\n<p>\u201cThis initiative provides a great opportunity to continue to educate the local market and reinforce existing perceptions about the high quality and diversity of Australian wine,\u201d says a spokesperson for AFWCG, reports db.<\/p>\n<p>One can see the professionalism and focus in the group taking a different approach to each market segment and working closely with Austrade in these countries (it is working in India also through Austrade office in the Australian High Commission) to obtain current market insights and trends, enabling activities undertaken to provide the best outcome for Australian agricultural producers. To this end local agencies were chosen to pitch ideas to the group using the \u2018Taste the Wonders of Australia\u2019 theme.<\/p>\n<p>One such example of targeting could be seen with the South Korea campaign kicking off with an online cooking competition targeting young people, to show the many ways in which quality Australian produce can enhance home cooked meals.<\/p>\n<p>South Korean wine tastes are changing, and <a href=\"https:\/\/www.wineaustralia.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Wine Australia<\/span><\/a> is keen to engage with the shifting consumer tastes. For instance, Korea used to be a red wine-dominant market, but recent trends are shifting towards whites, sparkling and lighter styles (Similar shift has been noticed in India). Korean cuisine is particularly suited to these types of wines. Korean people eat a variety of seafood in various dishes all year long. The lighter wines complement these dishes well and therefore have a positive future in the market, according to AFWCG.<\/p>\n<p>Similarly, Alternative white varieties such as Albari\u00f1o, Chenin Blanc and Viognier are getting noticed by sommeliers and people in the trade, with a growing interest in skin contact whites (sometimes referred to as Natural wines). Australia is known to have taken a lead in the Alternative grape varieties and can sell more of these wines..<\/p>\n<p>Similarly, Australia has been moving away from oak for their Chardonnay. From recent educational activity and feedback from events, Australian Chardonnay in particular, seems to have a bright future in this market given its less oaky and more sophisticated and mineral driven flavour, according to Wine Australia.<\/p>\n<p>Vietnam is the next destination for the group, which is partnering with Austrade on a Roadshow and will host events in Hanoi and Ho Chi Minh cities. \u201cThe group will draw on all its learnings when it comes time to focus on the enormous market opportunity in Indonesia in early 2024,\u201d Wine Australia said.<\/p>\n<p>Following the implementation of Indo-Australian FTA, the Australian Grape &amp; Wine had <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_5_932\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">organised<\/span><\/a> a two day Conference on May 31 and June 1 to discuss Regulatory issues in India and Australia and have a dialogue with the Indian stakeholders and have a &nbsp;first-hand view of the issues faced by the producers in India. More action is in the pipeline.<\/p>\n<p>Australia continues the dialogue with China to have the punitive import duties abolished as per the treaty or at least have them reduced to a reasonable level in the first instance. The diplomatic parlays have not produced any discernible results but the politicians and many wine stakeholders believe there has been a thawing of relationship and they hope to resume business with China soon. No one believes that the wine relations would go to the extent they did earlier though. The diversity strategy by spreading their eggs in several smaller baskets, especially in South Asia are expected to bring positive results in the long-term.<\/p>\n<p><strong>Subhash Arora<\/strong><\/p>\n<p align=\"justify\">\n<\/p><\/div>\n<div class=\"articledata\"><\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Posted: Wednesday, 28 June 2023 16:33 If you Like this article, please click Tasting the Wonders of Australia<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[159,334,333],"class_list":["post-10018","post","type-post","status-publish","format-standard","hentry","category-other-headlines","tag-australia","tag-south-korea","tag-tasting-the-wonders"],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","slider-bg":"","card-grid":"","card-list":"","morenews-featured":"","morenews-large":"","morenews-medium":""},"author_info":{"display_name":"admin","author_link":"https:\/\/www.indianwineacademy.com\/articles\/author\/admin\/"},"category_info":"<a href=\"https:\/\/www.indianwineacademy.com\/articles\/category\/other-headlines\/\" rel=\"category tag\">Other Headlines<\/a>","tag_info":"Other Headlines","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/10018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/comments?post=10018"}],"version-history":[{"count":13,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/10018\/revisions"}],"predecessor-version":[{"id":10038,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/10018\/revisions\/10038"}],"wp:attachment":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/media?parent=10018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/categories?post=10018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/tags?post=10018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}