The Foster’s Group says it will sell South African and Chilean wine under its Lindemans brand, which has traditionally been exclusively Australian, reports ABC News Online. The beverage giant says it is a result of research in key export markets, which shows shoppers buy wine because it is good value for money, rather than its origin.

But some in the local industry says the Foster’s research undermines efforts being made to market wine under the ‘Wine Australia’ banner.

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